by CWM | Sep 17, 2019 | Blog
Word of Mouth Marketing (WOMM) is still considered a powerful marketing tool by many business owners. However, with marketing taking a strong turn towards digital trends in the past few years, is there still a place in the modern marketing world for this old-school...
by CWM | Sep 3, 2019 | Blog
As integral as it is, some businesses may not put the proper time or energy into creating a solid marketing strategy. Although many business owners see the value in creating one, they don’t channel their energy into a marketing strategy that works. Failing to create a...
by CWM | Aug 21, 2019 | Blog
You may be aware of the use of video marketing in the context of commercials and other large-scale marketing campaigns, but did you know that video marketing is so much more than just commercials and catchy jingles? In the age of social media, I’ve found that video...
by CWM | Jul 23, 2019 | Blog
Do you ever wonder what your competitors are doing, or what sets them apart from your business? Are you planning on launching a new product that can potentially get you ahead of the competition? If so, it might be time to give mystery shopping a try. When judging your...
by CWM | Jul 9, 2019 | Blog
Sometimes, a good marketing idea can lack the proper research and execution to make the idea a “touchdown.” This happened recently with Nike’s new 4th of July shoe campaign. I was captivated by a new story in which Colin Kaepernick, spokesperson for Nike since 2018,...
by CWM | Jun 18, 2019 | Blog
One major aspect of your company is the visual identity that you use to represent your brand. This visual representation helps your targeted audience immediately identify your brand, the value you provide, and what your business can do to enhance their existing client...
