Top 4 Marketing Trends for 2020

Top 4 Marketing Trends for 2020

As a small business owner, you’ve witnessed firsthand just how important marketing can be. Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.  As another year...
Creating A Consistent Brand Strategy

Creating A Consistent Brand Strategy

Your business, like most, is striving to build a stellar reputation in your industry. The majority of the time, this will come from the brand you create as people begin to associate your company with specific products or services, colours, messaging, logos, etc. That...
What is Unbranding?

What is Unbranding?

As a business, your main goal outside of developing your products or services is attracting people to buy them through various marketing tools. But is there such a thing as “marketing too hard”? Focusing on building brand awareness is important without overexposing...
The Wonderful World of Webinars

The Wonderful World of Webinars

Have you ever considered a webinar to attract your target audience? If not, you might want to re-evaluate. Webinars are an incredible tool to help you broaden your scope of potential clients. After all, it can be extremely difficult to reach everyone you want within a...
How to Conduct a Website Audit

How to Conduct a Website Audit

Is your website is up to par? Is it attracting the kind of prospects you want and successfully engaging your existing clients? To take your customer experience to a new level, it is crucial that you can affirmatively—and confidently—answer these questions.  A...
What’s with this “Influencer Marketing”?

What’s with this “Influencer Marketing”?

Influencer marketing isn’t new, but with so many marketing approaches vying for audience attention, having a powerful influencer plan is a great way to expose your brand to your target audience. I’ve found that one of the best social media platforms for influencer...