As a small business owner, you’ve witnessed firsthand just how important marketing can be. Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.
As another year is set to begin and you look to grow your clientele, here are the top marketing trends you should have on your radar for 2020.
Augmented and virtual reality
Augmented reality (AR) and virtual reality (VR) have grown in popularity over the years and continue to be a top marketing trend. Forbes predicts that AR will surpass VR with regards to consumer interest and engagement. You can take a beat from companies like Wayfair and Ikea, who are already taking advantage of the technology with apps that enable users to envision their products in their space, which ultimately translates to more sales. We worked on an amazing VR product ourselves with a client this year—keep an eye on our social media to learn more about it in 2020!
Many businesses have taken social media a step further this year by allowing users to shop through their pages. Platforms like Instagram, Facebook, and Pinterest simply “shorten the sales funnel” and add greater ease to shopping online. This is particularly useful if you are an e-commerce business that tends to be constantly searching for new ways to sell products (unfortunately, this marketing trend is not applicable for services just yet). Not so surprisingly, shoppable posts are expected to normalize in 2020. Maybe it’s time to jump on the bandwagon if you sell products.
Have you been on a website and a chat window pops up to let you speak to a “live” person? This is Artificial Intelligence (AI), which uses “chatbots”—software programs that interact with website visitors—and voice assistants like Alexa and Siri to quickly find answers. They can respond in real-time, often with greater accuracy and in a friendlier manner than humans that makes customers feel at ease. They also collect and store data to improve the user experience. When it comes down to it, incorporating chatbots into your business can save you both time and money while providing top-level customer service.
Videos will continue to be important in 2020, particularly live videos that are available through Facebook and Instagram. Data shows that live content, as opposed to recorded videos, actually keeps audiences watching three times as long. Daily viewership of Facebook Live videos has quadrupled this year, and is said to produce six times more interactions than traditional style videos.
To learn how to implement these trends to achieve your business’ goals in 2020, contact CreativeWorks Marketing today!