Defining Your Brand
A company’s brand is vital to its success. It explains what your company stands for, defines who you are, what you do, and how you do it.
Your brand is your promise to your customer. At CreativeWorks Marketing, we create brands that clearly differentiate your company from your competition. Our goal is that your brand helps your audience understand who you are, but also clearly identifies your value and the benefits of using your services, or buying your product. Strong branding equals increased business results.
An effective brand identity expresses your culture and character and, in turn, helps play a leading role in establishing your reputation in the minds of your customers. Part of this process is ensuring consistency in brand messaging and visual identity.
Every aspect of marketing engages the brand’s identity, which reflects your brand values. Our goal is to integrate the messaging into your overall branding while ensuring the integrity of your messaging is always maintained both internally and externally.
Additional Branding Services
CWM Branding Audit
Similar to our marketing check-in, this solution focuses on analyzing where your branding is today. CWM will review your branding from on-site to online to ensure it is on target for the audiences you serve, sets you apart from your competitors, and is consistent across all of your marketing and client communications.
Our Branding Audit includes a thorough analysis of existing collateral, messaging, visuals (including logo), social media channels, office/showroom space, videos/digital, PPC advertising, website, and SEO keywords. Customer Research (as above) is often added to this audit for a complete view of your brand’s perceived value.
Internal Branding Session
Are you sure your team is all on the same page? As a leader and visionary, many business owners are often shocked to hear that their managers and/or frontline staff are not on the same page as they are regarding what the company stands for.
It is critical that regardless of the size of your company, everyone who works for, or represents your company to a client has to know what your company stands for. Unfortunately, this is rarely the case. Fortunately, as brand experts, CreativeWorks Marketing can help.
We work in collaboration with business owners and management teams to create confidential, process-driven branding sessions with specific teams. The sessions are informal, confidential and invite brainstorming and dialogue regarding your brand’s perception within your company.
This open, collaborative process results in a formal presentation/report of staff feedback with the goal of increasing internal communication and making sure everyone is on the same page.