Knowing Your Audience

Knowing Your Audience

When it comes to marketing, it probably goes without saying that the first and most crucial element to consider is whom you are trying to target. Whatever medium you choose is irrelevant—you want to engage and appeal to a specific demographic to garner more customers....
Market Research: Uncovering What You Don’t Know

Market Research: Uncovering What You Don’t Know

The beginning of the year is often a good time to take a step back, regroup, and evaluate your business from a fresh perspective. For many small business owners, a sales plan for the year has already been pre-established, but how do you plan on accomplishing your...
Top 4 Marketing Trends for 2020

Top 4 Marketing Trends for 2020

As a small business owner, you’ve witnessed firsthand just how important marketing can be. Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.  As another year...
Creating A Consistent Brand Strategy

Creating A Consistent Brand Strategy

Your business, like most, is striving to build a stellar reputation in your industry. The majority of the time, this will come from the brand you create as people begin to associate your company with specific products or services, colours, messaging, logos, etc. That...