Have You Ever Made These Marketing Mistakes?

Have You Ever Made These Marketing Mistakes?

For many, marketing may seem like an easy thing to do, but on the contrary, it’s just as complex as other facets of business.  Perhaps this is why so many marketing campaigns fail to succeed.  For over 20 years, I’ve worked with businesses, small and large,...
Cause Marketing: What Is It and Is It for You?

Cause Marketing: What Is It and Is It for You?

Have you ever felt so strongly about a social justice issue that you wanted to share it on your business page?  Or are you so passionate about a cause that you made a charitable donation on behalf of your business?  These are a couple examples of a rising...
Standing Out In An Oversaturated Marketplace

Standing Out In An Oversaturated Marketplace

In today’s world, it takes grit to run your own business.  Not only has competition gotten tougher, but COVID-19 has thrown yet another curveball into the mix.  The last few months, I’ve witnessed some of the biggest and well-known brands struggle to survive...
Optimizing Your Marketing Toolbox: The Why and How

Optimizing Your Marketing Toolbox: The Why and How

When’s the last time you took a good look at your marketing resources?  If you want to make the most out of your marketing efforts, it’s important you ensure that these resources, which combine to make up your marketing toolbox, are up-to-date.  I always...