You may be aware of the use of video marketing in the context of commercials and other large-scale marketing campaigns, but did you know that video marketing is so much more than just commercials and catchy jingles?

In the age of social media, I’ve found that video marketing has become a powerful form of digital marketing. How can videos enhance your branding overall, and what can they do to increase your target audience’s exposure to your products or services?

Here are some of the best tips I have for getting the most out of your video marketing.

What’s the value?

So many businesses are engaging in video marketing, but when it comes to the results, some business owners want to see the tangible value first and foremost. What can your target audience learn about your brand through video marketing that they can’t learn from any other medium?

Video marketing offers a real-life picture of what’s happening in your business that you can share with an audience that wants to learn more about you. As a highly accessible and versatile medium, video marketing offers an instantly personable connection with your audience, humanizing your brand and facilitating a stronger marketing connection between you and your audience.

What social channels use video marketing?

Digital media has increased the reach that video marketing can attain. If you’re looking to get more people involved with your brand, Facebook, Instagram, YouTube, and even LinkedIn, have incorporated the digital technology to share videos over their channels. With over 2.41 billion monthly users on Facebook alone, the potential to reach a wide audience is huge!

In order to best determine which channels would be the most conducive to your video marketing purposes, I recommend conducting an in-depth branding audit. This will ensure that you are using the best social media channels for the promotion of your specific products or services, targeting the right people expertly and efficiently.

How does video marketing increase your engagement?

Since many consumers like to see benefits in real-time, videos will serve as a method of showing your audience why your business is the best choice for their products or services. By employing the use of advanced, integrated digital marketing techniques, such as Search Engine Optimization (SEO), you can ensure that your videos are reaching the right audience, letting the people in your industry know why you’re a cut above your competitors. 

With the help of engaging video content, eye-catching visuals, and the power of SEO , you’ll get more clicks, views, and comments on your videos, which will ultimately drive more traffic to your website.

When it comes to your video marketing, I recommend hiring an experienced videographer to create your business’ video collateral. This will ensure that you are getting the highest quality available for your video marketing and ensure that the videos will be edited to capture your business’ best assets in the most engaging manner possible. 

To enhance your brand through outstanding video marketing, and to better connect with your target audience, contact CreativeWorks Marketing today.