by CWM | Jun 4, 2019 | Blog
Ethical marketing is an integral aspect of your brand: how it relates to you, as a business owner, how it relates to your company’s value, and how it relates to your customers. But what does it mean to have ethics in marketing, and how can that influence your brand...
by CWM | May 23, 2019 | Blog
Your Return On Investment (ROI) is a fantastic gauge for the success of your marketing effort. In many cases, ROI can create opportunities for better understanding of what your business needs to further its growth, attract new leads, and witness the fruits of your...
by CWM | May 7, 2019 | Blog
Social media has revolutionized marketing, but despite the growing popularity of social media platforms, many business owners don’t see the value of having a social media presence. They always want “proof” before they dive into the deep end and increase their online...
by CWM | Apr 17, 2019 | Blog
A marketing campaign is an organized and strategic effort to support a specific business goal. Employing a marketing campaign is one of the best ways to reach your targeted audience, promote a new product, or receive feedback from current or potential customers. In my...
by CWM | Apr 2, 2019 | Blog
How has your brand grown over the past few years? Have you created any new products, or perhaps entered a new market? Think of Tim Horton’s over the years: As Tim Horton’s expanded its reach and products, it had to go through several reinventions of its brand in order...
by CWM | Mar 20, 2019 | Blog
The concept of “going viral” has been a huge innovation for digital marketing. A viral marketing campaign is every marketer’s dream: who wouldn’t want thousands, or even millions of views for their content? It offers the unique opportunity for a brand to increase...
