by CWM | Mar 5, 2019 | Blog
In late 2018, Payless shoes conducted an experiment by rebranding select stores. Opening under the name “Palessi,” these stores invited influencers to check out their luxury line of footwear, and the results were truly fascinating. Under the impression that the...
by CWM | Feb 19, 2019 | Blog
Even though many businesses fall in love with the idea of creating a campaign that sparks attention, some of them miss the mark. An amazing idea can fall victim to poor execution, leaving target audiences with an aftertaste that might not have been as “refreshing” as...
by CWM | Jan 31, 2019 | Blog
I absolutely love Super Bowl commercials. Although the Super Bowl is a great opportunity to get together with your friends and family to cheer on your favourite team, the Super Bowl commercials have a well-deserved reputation for being some of the best. In fact, the...
by CWM | Jan 16, 2019 | Blog
Some of the greatest marketing campaigns tell a story. A story will help your target audience become more emotionally connected to your campaign, increasing the likelihood of them actually purchasing your product or service. Having the correct impact on your audience...
by CWM | Jan 8, 2019 | Blog
Like a map, a carefully developed marketing strategy is an essential tool to help you navigate towards your marketing goals. In fact, I’d say it’s probably the most essential tool, because similar to a map (or GPS), you need to know how to get to your destination...
by CWM | Dec 18, 2018 | Blog
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Whether you’re a CMO, Director of Marketing or a CEO, many of you may have heard that the industry standard spend on your marketing should follow “the 5% rule” –...
