by CWM | Dec 4, 2018 | Blog
There are literally hundreds of types of marketing collateral. A lot of business owners seek marketing collateral to support the brand messaging of their company, but are often unclear as to the type that is used, or its overall purpose. I have taken the liberty of...
by CWM | Nov 20, 2018 | Blog
The digital marketing landscape is constantly evolving. Now more than ever, it’s crucial to stay on top of the trends that not only keep your business current, but engage with a wider audience. The magic of marketing today is that the power is in your hands –...
by CWM | Nov 6, 2018 | Blog
They say all publicity is good publicity, but most of us know this isn’t true. In fact, bad press can break you. After actress Roseanne Barr posted a highly controversial tweet earlier this year, ABC cancelled Roseanne. However, for smaller mistakes, you can...
by CWM | Oct 24, 2018 | Blog
Have you ever received a “Page Insights Summary” email from Facebook and thought to yourself: “I have no clue what this means”? If so, you’re not alone. Often times, a client will ask me or my team members what these numbers mean, why they went up or down, and why...
by CWM | Oct 10, 2018 | Blog
I often see business owners focus so much of their marketing efforts on getting their brand in front of their target audience that it slips their mind to regularly check on their brand’s status. This can have a devastating effect on your business because if the...
by CWM | Sep 25, 2018 | Blog
For many businesses, it can be difficult to find innovative ways to connect with your clients. How can you freshen up how your clients and prospects experience your online brand without overhauling it entirely? When I have clients come to me with this dilemma, I often...
