by CWM | Mar 16, 2020 | Blog, Uncategorized
As a small business, do you ever look at big companies and ask yourself, “How can I be as successful as them?” You may idolize their grandiose campaigns and large social followings, but what if I told you that there’s a recipe to their success? While we’re well into...
by CWM | Mar 4, 2020 | Blog, Uncategorized
If you’ve heard it once, you’ve heard it a thousand times: you need to market your business in a compelling way that draws in a loyal fan base. You may have read a million blogs and articles on brand storytelling, but before creating a brand story, it’s important to...
by CWM | Feb 20, 2020 | Blog, Uncategorized
I get approached all the time to create tactics for businesses, but I start by asking owners and management about their marketing strategy goals. Typically, their answer is, “Strategy? What strategy? Do I need a strategy?” When I explain to them that a marketing...
by CWM | Feb 4, 2020 | Blog, Uncategorized
Regardless of whether you’re a football fan or not, chances are, every year, you probably know when the Super Bowl is coming, who’s performing the Halftime Show, which teams are playing, and certainly what snacks you’ll be serving. Simply put, the Super Bowl is an...
by CWM | Jan 22, 2020 | Blog, Uncategorized
When it comes to marketing, it probably goes without saying that the first and most crucial element to consider is whom you are trying to target. Whatever medium you choose is irrelevant—you want to engage and appeal to a specific demographic to garner more customers....
by CWM | Jan 10, 2020 | Blog, Uncategorized
The beginning of the year is often a good time to take a step back, regroup, and evaluate your business from a fresh perspective. For many small business owners, a sales plan for the year has already been pre-established, but how do you plan on accomplishing your...
