by CWM | Feb 20, 2018 | Blog
We’re already two months into 2018, and if your company has been playing the guessing game when it comes to marketing, it’s time to take action! Even if marketing wasn’t a focal point of your annual strategic sessions, or if you don’t have the time or resources to...
by CWM | Feb 6, 2018 | Blog
Marketing ROI: Is it Guaranteed? If there’s one question I hear most often from business owners, it’s “how can you guarantee a ROI for marketing?” It’s a fair question, indeed, but one where the answer isn’t clear-cut. Undoubtedly, it’s good business sense to expect a...
by CWM | Jan 23, 2018 | Blog
If you’re looking to keep up with the competition in your market, there’s no doubt about it; artificial intelligence (AI) is where you need to be. But what exactly does it mean, and how can you introduce it to your marketing mix? Introducing something new to your...
by CWM | Jan 9, 2018 | Blog
With 2018 now in full force, it’s likely you have your strategic business goals prepared and ready for execution. Hopefully, the marketing aspect of your business received just as much love during strategic planning sessions for this year, but in the off chance it...
by CWM | Dec 19, 2017 | Blog
It’s hard to believe that 2017 has come and gone, but if I’m being honest with myself I tend to have that same thought every year. As business owners, our time and attention are focused on year-end financial statements this time of year, analyzing what went right and...
by CWM | Dec 5, 2017 | Blog
What happens when brands talk the talk but don’t walk the walk? Well, recently, employees from one of Canada’s largest and most-recognized telecommunications company have made claims that the company does not represent the values it stands for in one of its most...
