by CWM | May 15, 2018 | Blog
For the average business owner, it can be difficult to keep up with the latest marketing lingo. That’s the reason why I created the What Does it Really Mean? series, so business owners could be in the know and apply the latest marketing trends to their business....
by CWM | May 2, 2018 | Blog
Marketing is all about ensuring your target audiences successfully receive your brand’s message. So how do you ensure your message isn’t misinterpreted? How do you protect your brand from backlash in today’s highly attentive market? Here are some of my suggestions to...
by CWM | Apr 17, 2018 | Blog
As a business owner, you probably hear about the importance of branding all the time. However, I’ve seen many small business owners confuse selling their product with selling their brand. You already thoroughly understand your product, but since 30% of Canadians base...
by CWM | Apr 3, 2018 | Blog
If you have accessed social media or any news source recently, you are likely just as dismayed as I am to hear about Facebook’s recent data breach. If you’re not in the loop, here’s a rundown of what happened. Even if you don’t avidly use social media for your...
by CWM | Mar 20, 2018 | Blog
Congratulations, your company is approaching a significant milestone! This is cause for celebration. You’re hyped, your employees are hyped, but how can you turn this into a marketing opportunity that also gets your clients hyped? I believe that an anniversary...
by CWM | Mar 6, 2018 | Blog
It’s a question I hear often when meeting with small business owners: “Why should I hire a marketing agency over an internal resource?” Undoubtedly, it’s a fair question to ask, and one that I would encourage any small business owner to ask when seeking marketing...
