by CWM | Nov 21, 2017 | Blog
In the next of our, “What Went Wrong” series, I’d like to explore a recent controversial advertisement aired by Dove. For years, Dove has created a brand that’s reflective of “real beauty” for women, meant to relate to all women despite their physical characteristics....
by CWM | Nov 7, 2017 | Blog
In our next series, coined “What Went Wrong,” I’ll be discussing recent controversial marketing campaigns and providing an analysis of why I feel they may have failed. My goal of this series is to share my analysis of a campaign so that you can see that even the...
by CWM | Oct 24, 2017 | Blog
In the last of our “What Does It Really Mean?” series, I’d like to explore the term Video Marketing. Although you may not be familiar with the term Video Marketing, you’ve no doubt come across video while interacting on social media platforms, using mobile apps or...
by CWM | Oct 11, 2017 | Blog
Next in our “What Does It Really Mean?” series is the term Mobile Friendly. I admit it sounds odd to think of mobile in terms of it being friendly or unfriendly. However, the reality is that for most businesses to succeed in this competitive marketplace, understanding...
by CWM | Sep 19, 2017 | Blog
Next in our “What Does It Really Mean” series is Native Advertising. This is another one of those confusing industry buzzwords, but one that’s important because native advertising is everywhere. With more people turning off traditional forms of advertising, marketers...
by CWM | Sep 5, 2017 | Blog
There are so many buzzwords being tossed around these days in the marketing world that it’s hard to keep up. It’s important that you understand what these terms mean so that you can make an informed decision on what’s right or wrong for your company. That’s why I’ve...
