Traditionally, businesses have relied on websites to promote their products and services and generate leads. Over the last decade, however, new technologies have provided businesses with more opportunities to increase their brand awareness and reach new customers they otherwise wouldn’t have access to.  While websites still play an important role in marketing, they’re not the be-all and end-all of marketing solutions.  When my clients launch a new business or campaign, I make it a priority to discuss what their goals are and how marketing can support them.  Based on this discussion, my team and I will create a strategic approach and plan that best aligns with their goals.  Oftentimes, even though they may have initially requested a new or refreshed website, we realize they’d benefit more from a comprehensive strategy of which a website is simply only a small part.

Looking to promote your business and increase sales?  Let’s take a look at some other solutions for brand awareness and lead generation that may be better suited for your business.

Social media and reviews sites

If there’s one thing that’s here to stay, it’s social media.  With over 1 billion active users on Instagram and over 2.6 billion potential customers on Facebook, there’s a good chance you’re missing out on opportunities if you’re not taking part.  Whether you’re B2B or B2C will help determine which social platform is best suited for you.

Not only do social media sites increase your online presence and search rankings, but their advertising solutions allow you to promote your product or service to your target market.  Before diving into the unknown, I always recommend that my clients be certain about who they’re trying to reach in order to maximize their ROI as best as possible.

Another game-changer when it comes to selling these days is online reviews.  Consumer surveys have found that 93% of consumers are influenced by online reviews, and 82% of consumers read reviews before making a purchase decision.  If your business is lacking online reviews on sites such as Google, Facebook, and Yelp, I suggest speaking with a strategic marketer who can help devise a growth strategy in this area. 

Online marketplaces

If your company is product-driven, you may want to consider selling using online marketplaces.  Gone are the days (well, almost) of brick and mortar stores.  Not only do you have the potential to reduce your overhead costs, but you will also get access to millions of customers and pre-existing e-commerce infrastructure.  One of the biggest advantages I find with online marketplaces is that customers come to you when searching for a product, rather than you having to promote to customers.  Some customers are even skipping search engines altogether, with one survey finding that 56% of all product searches begin (and end) on Amazon.

Keep in mind that if you do choose to sell on an online marketplace, you still need to create a strategic plan in order to stick out from the crowd. 

Blogs

In addition to online reviews, creating unique content is another way to boost inbound traffic for your business.  An easy and effective way to do this is through blogging.  Blogs can provide many benefits for your business, including improved search rankings, selling opportunities, and thought leadership.  When promoting a product or service in your blog, I recommend keeping it relevant to the topic you’ve chosen to discuss, and find a natural way to bring it back to the reader.  Additionally, be sure to truly add value to your blog by providing your own “spin” on the topic, rather than simply focusing on keywords.  Most importantly, ensure that your blog and its branding is tied back to your business.

While a website may seem like a quick fix for your marketing issues, there may be a better alternative.  If you’re about to launch a new business or campaign and want to know what marketing approach is best for you, contact CreativeWorks Marketing today!