Happy New Year!  As we start off 2021 in the midst of a lockdown, you’re probably focused on how to keep your business lucrative despite the many restrictions placed on businesses at this time.  One of the ways to do this is by moving your business online.  For businesses that aren’t used to taking advantage of the World Wide Web to sell their products and services, aside from having a website perhaps, you may be at a loss for where to start.  Let me begin by saying that your online store or business must have a unique marketing strategy in and of itself.  Just like how your brick and mortar store requires a marketing strategy to increase foot traffic, so, too, does your online store or business.  Since we’re most likely about to face another volatile year, it’s important that you approach your online store or business in the most effective manner possible.

As you shift your business online, here are some of my recommendations for how to market your online store or business the right way.

Use a comprehensive tactical plan

Do you want to get the most out of your online store or business?  Moving your business online is already a great start, but to maximize your efforts and ROI, you need a comprehensive tactical plan to promote it.  There are many ways to promote your store, but I recommend a combination of SEO, pay-per-click advertising, social media marketing, and online ads.  The tactics you choose will depend on who your target audience is and where they spend their time.  Market research and competitive analysis can provide you with valuable intel to help put this plan together.   

Be strategic

Before you begin implementing these tactics, be sure to root them in strategy.  This means selecting relevant keywords, using targeted messaging, and monitoring progress on a constant basis.  Depending on which tactic you use, you may be limited to a certain character or word limit.  For this reason, craft your messaging in a succinct manner that relays your value proposition while grabbing the attention of prospective customers.  In order to make the most of your marketing dollars, you may consider using A/B testing to help make decisions regarding your marketing campaigns.  This refers to running two separate ads or assets and measuring their success to determine which one resonates most with your target audience.

Integrate marketing best practices

When creating your online store or business, it’s imperative that you integrate marketing best practices into your UX and web design, otherwise you risk losing potential sales.  With so much competition to choose from, your customers will be easily influenced by online stores and e-commerce platforms that have a user-friendly interface and a streamlined purchasing experience.  I urge you to try your best to emulate the in-person experience your customers would get with your online store.  Now that we’re nearly a year into this pandemic, customers aren’t as forgiving for poor online experiences as they feel like businesses have now had ample time to adapt. 

Running an online store or business the right way involves hard work and dedication, but luckily for you, CreativeWorks Marketing is ready to help you along your journey.  Contact us for a free marketing consultation today!