Do you sometimes worry that your business is missing the boat on the best way to target your ideal clients? With so many digital avenues, including online advertisements, email newsletters, and websites, I have helped many overwhelmed business owners decide which platforms will provide their desired outcomes based on their goals for their business.

In recent years, I’ve had more and more inquiries regarding the effectiveness of mobile apps. As smartphones continue to be a constant in everyday life, it’s no wonder businesses are targeting users through apps. In fact, 178 billion apps were downloaded in 2017!

To help determine if your business is suited for a mobile app, see if these indicators resonate with you:

  1. Your target market includes anyone under the age of 65. Mobile users between the ages of 18 and 64 use smartphone apps to consume digital media more than any other platform.
  2. You are in the technology industry. As mobile app capabilities become more advanced, your technologically savvy customers will likely want to know that you are at the forefront of every digital platform.
  3. You want to set yourself apart from the competition. Many businesses only use their app as a mobile-optimized website, but there are so many more possibilities: collect data with surveys, increase sales with an online store, or even engage customers with a virtual reality experience!

If you’re still unsure if an app is right for your business, here are just a few of the many possible benefits:

  • Connection – Staying in constant contact with your customers helps establish brand loyalty. Through an app, your company can provide information, loyalty programs, and a community.
  • Market Research – Apps can easily facilitate surveys to help give you a clear understanding of what your customers want and how they value your business. You can never know too much about your customers
  • Convenience – After customers complete a brief survey through your app, their results can be automatically sent to you or the appropriate department. You can also create order forms that are simple for both you and your customers to use.

Our team at CreativeWorks Marketing recently developed the Be College Ready app. This app provides the ability for students to determine their preparedness for college and facilitate communication between them and their student services department to ensure their success in school. You can check it out on the Apple Store or Google Play Store!

Are you looking to reach your clients with a personalized app? Contact CreativeWorks Marketing today!