We embark on a discovery step to help us better understand your brand and value to your customers.  During this step we often embark on a full market research project, customer analysis or thorough competitive analysis.

At CreativeWorks Marketing, we know that the more we know about your ideal customer and your role in their buying decisions, the better we are able to create a marketing strategy tailored to meet their needs.

With three decades of market research expertise, our team helps companies understand their customers and competitors, using innovative, custom qualitative and quantitative research methods.

Customer Analysis

Gauge your performance in meeting customers’ expectations – know what is and isn’t working:

  • Identify your target audience.
  • Define your brand value and customer benefit.
  • Understand your customers and their buying habits and behaviours.
  • Understand your customers’ experiences.
Competitive Analysis

Gain insight into your competitors’ practices with our in-depth (online and offline) analysis:

  • Understand their strengths and weaknesses to set the stage for creating your unique selling proposition.
  • Obtain third-party assessments of competitor websites, online marketing, brand messaging, business practices, and channels of communication.
Risk and Opportunity Analysis

Gain insight into preconceived and trending attitudes surrounding your idea when launching a new service:

  • Evaluate the potential for a new idea, but also identify the areas where a marketing message needs to honed.
  • Minimize risk by helping shape a new product or service, identifying what is needed and ensuring that the development of a new product is highly focused towards demand.