With so much unknown about the future of COVID-19, more changes are likely to come. Take the time now to plan for whatever scenario we may face in the coming months.

think it’s safe to say that COVID-19 has caused financial disarray for businesses in all industries. As a result, many businesses placed their marketing on hold in order to cut expenses during these trying financial times.

If you halted marketing your business as a result of COVID-19, you’re definitely not alone. 

Based on my 25+ years of experience, I’ve outlined some common issues business owners run into when they take a “DIY” approach to marketing.

Have you been deemed a non-essential business?

It’s no secret that 2020 isn’t going as planned for most of us, especially as business owners. So what can you do to make the most of the situation?

As a small business, do you ever look at big companies and ask yourself, “How can I be as successful as them?” You may idolize their grandiose campaigns and large social followings, but what if I told you that there’s a recipe to their success?

If you’ve heard it once, you’ve heard it a thousand times: you need to market your business in a compelling way that draws in a loyal fan base.

I get approached all the time to create tactics for businesses, but I start by asking owners and management about their marketing strategy goals.

Regardless of whether you’re a football fan or not, chances are, every year, you probably know when the Super Bowl is coming. Simply put, the Super Bowl is an excellent example of solid marketing.

When it comes to marketing, it probably goes without saying that the first and most crucial element to consider is whom you are trying to target. Whatever medium you choose is irrelevant—you want to engage and appeal to a specific demographic to garner more customers.

Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.