How to Adapt Your 2020 Marketing Plan

It’s no secret that 2020 isn’t going as planned for most of us, especially as business owners. So what can you do to make the most of the situation?

Why You Want Your Customers At The Forefront of Your Brand

As a small business, do you ever look at big companies and ask yourself, “How can I be as successful as them?” You may idolize their grandiose campaigns and large social followings, but what if I told you that there’s a recipe to their success?

Knowing Your Audience

When it comes to marketing, it probably goes without saying that the first and most crucial element to consider is whom you are trying to target. Whatever medium you choose is irrelevant—you want to engage and appeal to a specific demographic to garner more customers.

Top 4 Marketing Trends for 2020

As a small business owner, you’ve witnessed firsthand just how important marketing can be. Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.

Creating A Consistent Brand Strategy

Your business, like most, is striving to build a stellar reputation in your industry. The majority of the time, this will come from the brand you create as people begin to associate your company with specific products or services, colours, messaging, logos, etc.

What is Unbranding?

Is there such a thing as “marketing too hard”? Focusing on building brand awareness is important without overexposing your company.

How to Conduct a Website Audit

Is your website is up to par? Is it attracting the kind of prospects you want and successfully engaging your existing clients? To take your customer experience to a new level, it is crucial that you can affirmatively—and confidently—answer these questions.

What’s with this “Influencer Marketing”?

Influencer marketing isn’t new, but with so many marketing approaches vying for audience attention, having a powerful influencer plan is a great way to expose your brand to your target audience.