Can You Go Viral?

The concept of “going viral” has been a huge innovation for digital marketing. A viral marketing campaign is every marketer’s dream: who wouldn’t want thousands, or even millions of views for their content? It offers the unique opportunity for a brand to increase...

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Measuring Up

Have you ever received a “Page Insights Summary” email from Facebook and thought to yourself: “I have no clue what…

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Microsites: Are They Worth It?

For many businesses, it can be difficult to find innovative ways to connect with your clients. How can you freshen up how your clients and prospects experience your online brand without overhauling it entirely? …

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