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How Do You Measure Your Business’ Marketing ROI?

Your Return On Investment (ROI) is a fantastic gauge for the success of your marketing effort. In many cases, ROI can create opportunities for better understanding of what your business needs to further its growth, attract new leads, and witness …

PROVE IT! The Value of Social Media

Social media has revolutionized marketing, but despite the growing popularity of social media platforms …

How Digital Marketing Campaigns Can Help Your Business

A marketing campaign is an organized and strategic effort to support a specific business goal.

How Does a Branding Audit Benefit Your Business?

How has your brand grown over the past few years? Have you created any new products, or perhaps entered a new market?…

Can You Go Viral?

The concept of “going viral” has been a huge innovation for digital marketing. A viral marketing campaign is every marketer’s dream: who wouldn’t want thousands, or even millions of views for their content? It offers the unique opportunity for a brand to increase...

Payless: A Brand New Perspective in Marketing and Brand Recognition

In late 2018, Payless shoes conducted an experiment by rebranding select stores. Opening under the name “Palessi,” these stores invited influencers to check out their luxury line of footwear, and the results were truly fascinating…

What Went Wrong: Delta And Coca Cola’s Joint Campaign

Even though many businesses fall in love with the idea of creating a campaign that sparks attention, some of them miss the mark…

TOUCHDOWN! Incorporating Super Bowl Ads Into Your Marketing

I absolutely love Super Bowl commercials…

Flipping The Script: Gillette’s “We Believe” Campaign

Some of the greatest marketing campaigns tell a story. A story will help your target audience become more emotionally connected to your campaign, increasing the likelihood of them actually purchasing your product or service…