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Can You Go Viral?
The concept of “going viral” has been a huge innovation for digital marketing. A viral marketing campaign is every marketer’s dream: who wouldn’t want thousands, or even millions of views for their content? It offers the unique opportunity for a brand to increase...
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Payless: A Brand New Perspective in Marketing and Brand Recognition
In late 2018, Payless shoes conducted an experiment by rebranding select stores. Opening under the name “Palessi,” these stores invited influencers to check out their luxury line of footwear, and the results were truly fascinating…
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What Went Wrong: Delta And Coca Cola’s Joint Campaign
Even though many businesses fall in love with the idea of creating a campaign that sparks attention, some of them miss the mark…
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TOUCHDOWN! Incorporating Super Bowl Ads Into Your Marketing
I absolutely love Super Bowl commercials…
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Flipping The Script: Gillette’s “We Believe” Campaign
Some of the greatest marketing campaigns tell a story. A story will help your target audience become more emotionally connected to your campaign, increasing the likelihood of them actually purchasing your product or service…
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Is Your Marketing Strategy On Your Mind or on Paper?
Like a map, a carefully developed marketing strategy is an essential tool to help you navigate towards your marketing goals…
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How Much Should You Spend On Marketing In 2019?
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford…
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What’s The Difference? Part 2: The Value of Marketing Collateral
There are literally hundreds of types of marketing collateral…
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What’s the Difference: Part 1
The digital marketing landscape is constantly evolving…
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Say You’re Sorry
They say all publicity is good publicity, but most of us know this isn’t true…
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Measuring Up
Have you ever received a “Page Insights Summary” email from Facebook and thought to yourself: “I have no clue what…
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How to Maintain Your Brand Reputation
I often see business owners focus so much of their marketing efforts on getting their brand in front of their target audience…
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Microsites: Are They Worth It?
For many businesses, it can be difficult to find innovative ways to connect with your clients. How can you freshen up how your clients and prospects experience your online brand without overhauling it entirely? …
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Would an App Benefit Your Business?
Do you sometimes worry that your business is missing the boat on the best way to target your ideal clients?…
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The Future of Marketing: Virtual and Augmented Reality
If you follow the latest tech news, you may have seen the prevalence of virtual reality (VR) and augmented reality (AR) and how large corporations are using these incredible technologies to engage with their audiences…
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