How Can Video Marketing Enhance Your Brand?
You may be aware of the use of video marketing in the context of commercials and other large-scale marketing campaigns, but did you know that video marketing is so much more than just commercials and catchy jingles? …
Why Should You Mystery Shop Your Competitors?
Do you ever wonder what your competitors are doing, or what sets them apart from your business? Are you planning on launching a new product that can potentially get you ahead of the competition? If so, it might be time to give...
What Went Wrong: Nike’s 4th Of July Edition Shoes
Sometimes, a good marketing idea can lack the proper research and execution to make the idea a “touchdown.” This happened recently with Nike’s new 4th of July shoe campaign. …
What You Need to Know to Create an Impactful Visual Identity
One major aspect of your company is the visual identity that you use to represent your brand.
What Does It Mean to Have Ethics in Marketing?
Ethical marketing is an integral aspect of your brand: how it relates to you, as a business owner, how it relates to your company’s value, and how it relates to your customers. But what does it mean to have ethics in marketing, and how can that influence your brand overall? …
How Do You Measure Your Business’ Marketing ROI?
Your Return On Investment (ROI) is a fantastic gauge for the success of your marketing effort. In many cases, ROI can create opportunities for better understanding of what your business needs to further its growth, attract new leads, and witness …
PROVE IT! The Value of Social Media
Social media has revolutionized marketing, but despite the growing popularity of social media platforms …
How Digital Marketing Campaigns Can Help Your Business
A marketing campaign is an organized and strategic effort to support a specific business goal.
How Does a Branding Audit Benefit Your Business?
How has your brand grown over the past few years? Have you created any new products, or perhaps entered a new market?…
Can You Go Viral?
The concept of “going viral” has been a huge innovation for digital marketing. A viral marketing campaign is every marketer’s dream: who wouldn’t want thousands, or even millions of views for their content? It offers the unique opportunity for a brand to increase...
Payless: A Brand New Perspective in Marketing and Brand Recognition
In late 2018, Payless shoes conducted an experiment by rebranding select stores. Opening under the name “Palessi,” these stores invited influencers to check out their luxury line of footwear, and the results were truly fascinating…
What Went Wrong: Delta And Coca Cola’s Joint Campaign
Even though many businesses fall in love with the idea of creating a campaign that sparks attention, some of them miss the mark…
TOUCHDOWN! Incorporating Super Bowl Ads Into Your Marketing
I absolutely love Super Bowl commercials…
Flipping The Script: Gillette’s “We Believe” Campaign
Some of the greatest marketing campaigns tell a story. A story will help your target audience become more emotionally connected to your campaign, increasing the likelihood of them actually purchasing your product or service…
Is Your Marketing Strategy On Your Mind or on Paper?
Like a map, a carefully developed marketing strategy is an essential tool to help you navigate towards your marketing goals…