How CWM Helped a Business Understand Their Value in the Marketplace
Want to make wiser and more strategic decisions for your business? Look no further than some good ol’ market research.
Top 3 Tips for Understanding Your Customers Better
Do you know your customers’ birthdays? Do you know if they go on your website? Do you know if they use social media? How much do you actually know about your customers?
What Will Marketing Look Like in 2021?
We’re only a few weeks into the new year and we’re already facing new, stricter restrictions as a result of the COVID-19 pandemic.
How to Market Your Online Store or Business the Right Way
Happy New Year! As we start off 2021 in the midst of a lockdown, you’re probably focused on how to keep your business lucrative despite the many restrictions placed on businesses at this time.
Top 3 Marketing Moments of 2020
We’re nearing the end of 2020 and I’m sure you’d agree that it’s certainly been a year to remember. A global pandemic, social justice issues, and a U.S. election are just some of the major events that influenced the way people marketed their businesses.
4 Ps of Marketing: What Are They and Why Do They Matter?
As we head into another unusual year for businesses, I think it’s important to remind you of the core principles of marketing, the 4 Ps, as you plan your strategy for the upcoming year.
What Can The 2020 U.S. Election Teach Us About Marketing?
As a marketer, I’m always excited to see what campaign ads the different political parties come up with each election; not because they tend to be outrageous, but because we can actually learn something from these ads that we can apply to our own businesses.
Our Brand Messaging Checklist
Do you think your brand messaging is up to par? When’s the last time you took a good look at your brand messaging?
Top 3 Reasons to Rethink Your Brand
As entrepreneurs and business owners, our businesses are like our babies. We invest time, money and energy into them, watch them grow over time, and have a vision of how we want them to succeed.
Why Creating a Website is Not Always the Answer
New technologies have provided businesses with more opportunities to increase their brand awareness and reach new customers they otherwise wouldn’t have access to.
Have You Ever Made These Marketing Mistakes?
For many, marketing may seem like an easy thing to do, but on the contrary, it’s just as complex as other facets of business.
Cause Marketing: What Is It and Is It for You?
Have you ever felt so strongly about a social justice issue that you wanted to share it on your business page?
Rebuilding Your Business with Back-to-Basics Marketing
Many businesses, regardless of size, took a hit on their bottom line due to temporary closures, reduced supplies and declining sales as a result of COVID-19.
Standing Out In An Oversaturated Marketplace
Now that business is picking back up again, it’s important to make yourself stand out from the crowd more than ever before, especially online.
Optimizing Your Marketing Toolbox: The Why and How
If you want to make the most out of your marketing efforts, it’s important you ensure that these resources, which combine to make up your marketing toolbox, are up-to-date.