Happy New Year! As we start off 2021 in the midst of a lockdown, you’re probably focused on how to keep your business lucrative despite the many restrictions placed on businesses at this time.

We’re nearing the end of 2020 and I’m sure you’d agree that it’s certainly been a year to remember. A global pandemic, social justice issues, and a U.S. election are just some of the major events that influenced the way people marketed their businesses.

As we head into another unusual year for businesses, I think it’s important to remind you of the core principles of marketing, the 4 Ps, as you plan your strategy for the upcoming year.

As a marketer, I’m always excited to see what campaign ads the different political parties come up with each election; not because they tend to be outrageous, but because we can actually learn something from these ads that we can apply to our own businesses.

Do you think your brand messaging is up to par? When’s the last time you took a good look at your brand messaging?

As entrepreneurs and business owners, our businesses are like our babies. We invest time, money and energy into them, watch them grow over time, and have a vision of how we want them to succeed.

New technologies have provided businesses with more opportunities to increase their brand awareness and reach new customers they otherwise wouldn’t have access to.

For many, marketing may seem like an easy thing to do, but on the contrary, it’s just as complex as other facets of business.

Have you ever felt so strongly about a social justice issue that you wanted to share it on your business page?

Many businesses, regardless of size, took a hit on their bottom line due to temporary closures, reduced supplies and declining sales as a result of COVID-19.

Now that business is picking back up again, it’s important to make yourself stand out from the crowd more than ever before, especially online.

If you want to make the most out of your marketing efforts, it’s important you ensure that these resources, which combine to make up your marketing toolbox, are up-to-date.

With so much unknown about the future of COVID-19, more changes are likely to come. Take the time now to plan for whatever scenario we may face in the coming months.

think it’s safe to say that COVID-19 has caused financial disarray for businesses in all industries. As a result, many businesses placed their marketing on hold in order to cut expenses during these trying financial times.

If you halted marketing your business as a result of COVID-19, you’re definitely not alone.