For many, marketing may seem like an easy thing to do, but on the contrary, it’s just as complex as other facets of business.

Have you ever felt so strongly about a social justice issue that you wanted to share it on your business page?

Many businesses, regardless of size, took a hit on their bottom line due to temporary closures, reduced supplies and declining sales as a result of COVID-19.

Now that business is picking back up again, it’s important to make yourself stand out from the crowd more than ever before, especially online.

If you want to make the most out of your marketing efforts, it’s important you ensure that these resources, which combine to make up your marketing toolbox, are up-to-date.

With so much unknown about the future of COVID-19, more changes are likely to come. Take the time now to plan for whatever scenario we may face in the coming months.

think it’s safe to say that COVID-19 has caused financial disarray for businesses in all industries. As a result, many businesses placed their marketing on hold in order to cut expenses during these trying financial times.

If you halted marketing your business as a result of COVID-19, you’re definitely not alone. 

Based on my 25+ years of experience, I’ve outlined some common issues business owners run into when they take a “DIY” approach to marketing.

Have you been deemed a non-essential business?

It’s no secret that 2020 isn’t going as planned for most of us, especially as business owners. So what can you do to make the most of the situation?

As a small business, do you ever look at big companies and ask yourself, “How can I be as successful as them?” You may idolize their grandiose campaigns and large social followings, but what if I told you that there’s a recipe to their success?

If you’ve heard it once, you’ve heard it a thousand times: you need to market your business in a compelling way that draws in a loyal fan base.

I get approached all the time to create tactics for businesses, but I start by asking owners and management about their marketing strategy goals.

Regardless of whether you’re a football fan or not, chances are, every year, you probably know when the Super Bowl is coming. Simply put, the Super Bowl is an excellent example of solid marketing.