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Knowing Your Audience

When it comes to marketing, it probably goes without saying that the first and most crucial element to consider is whom you are trying to target. Whatever medium you choose is irrelevant—you want to engage and appeal to a specific demographic to garner more customers.

Market Research: Uncovering What You Don’t Know

As a small business owner, you’ve witnessed firsthand just how important marketing can be. Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.

Top 4 Marketing Trends for 2020

As a small business owner, you’ve witnessed firsthand just how important marketing can be. Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.

Creating A Consistent Brand Strategy

Your business, like most, is striving to build a stellar reputation in your industry. The majority of the time, this will come from the brand you create as people begin to associate your company with specific products or services, colours, messaging, logos, etc.

What is Unbranding?

Is there such a thing as “marketing too hard”? Focusing on building brand awareness is important without overexposing your company.

The Wonderful World of Webinars

Have you ever considered a webinar to attract your target audience? If not, you might want to re-evaluate.

How to Conduct a Website Audit

Is your website is up to par? Is it attracting the kind of prospects you want and successfully engaging your existing clients? To take your customer experience to a new level, it is crucial that you can affirmatively—and confidently—answer these questions.

What’s with this “Influencer Marketing”?

Word of Mouth Marketing (WOMM) is still considered a powerful marketing tool by many business owners. However, with marketing taking a strong turn towards digital trends in the past few years, is there still a place in the modern marketing world for this old-school methodology?

How To Adapt To Word of Mouth Marketing in the Digital Age

Word of Mouth Marketing (WOMM) is still considered a powerful marketing tool by many business owners. However, with marketing taking a strong turn towards digital trends in the past few years, is there still a place in the modern marketing world for this old-school methodology?

What Makes A Marketing Strategy Fail?

You may be aware of the use of video marketing in the context of commercials and other large-scale marketing campaigns, but did you know that video marketing is so much more than just commercials and catchy jingles? …

How Can Video Marketing Enhance Your Brand?

You may be aware of the use of video marketing in the context of commercials and other large-scale marketing campaigns, but did you know that video marketing is so much more than just commercials and catchy jingles? …

Why Should You Mystery Shop Your Competitors?

Do you ever wonder what your competitors are doing, or what sets them apart from your business? Are you planning on launching a new product that can potentially get you ahead of the competition? If so, it might be time to give mystery shopping a try. When judging your...

What Went Wrong: Nike’s 4th Of July Edition Shoes

What Went Wrong: Nike’s 4th Of July Edition Shoes

Sometimes, a good marketing idea can lack the proper research and execution to make the idea a “touchdown.” This happened recently with Nike’s new 4th of July shoe campaign. …

What You Need to Know to Create an Impactful Visual Identity

One major aspect of your company is the visual identity that you use to represent your brand. This visual representation helps your targeted audience immediately identify your brand, the value you provide, and what your business can do to enhance their existing client experience…

What Does It Mean to Have Ethics in Marketing?

Ethical marketing is an integral aspect of your brand: how it relates to you, as a business owner, how it relates to your company’s value, and how it relates to your customers. But what does it mean to have ethics in marketing, and how can that influence your brand overall? …

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