Looking to generate more leads this year for your B2B company? Video marketing should be on your radar.

The purpose of blogging is no longer to just improve your company’s search rankings.

With nicer weather upon us and new phases of reopening, how can you begin to attract more customers again?

Do you own or head marketing for a B2B company? With competition at an all-time high, and COVID-19 creating additional challenges for businesses, it’s important now more than ever to stand out from the crowd, and this involves a little creativity!

Social media has been a game-changer for many businesses, but why does it work so well for some and not for others?

With COVID-19 forcing many businesses to operate online, it’s important for you to be seen amongst the masses.

You’ve heard me say it before and I’ll say it again: video marketing is very beneficial for your business.

Like it or not, social media is a mainstay of marketing. To have a viable business, you need to be on social media.

Are you making the most of your marketing, or do you simply go with the flow?

Want to make wiser and more strategic decisions for your business? Look no further than some good ol’ market research.

Do you know your customers’ birthdays? Do you know if they go on your website? Do you know if they use social media? How much do you actually know about your customers?

We’re only a few weeks into the new year and we’re already facing new, stricter restrictions as a result of the COVID-19 pandemic.

Happy New Year! As we start off 2021 in the midst of a lockdown, you’re probably focused on how to keep your business lucrative despite the many restrictions placed on businesses at this time.

We’re nearing the end of 2020 and I’m sure you’d agree that it’s certainly been a year to remember. A global pandemic, social justice issues, and a U.S. election are just some of the major events that influenced the way people marketed their businesses.

As we head into another unusual year for businesses, I think it’s important to remind you of the core principles of marketing, the 4 Ps, as you plan your strategy for the upcoming year.