If you halted marketing your business as a result of COVID-19, you’re definitely not alone.
Based on my 25+ years of experience, I’ve outlined some common issues business owners run into when they take a “DIY” approach to marketing.
Have you been deemed a non-essential business?
It’s no secret that 2020 isn’t going as planned for most of us, especially as business owners. So what can you do to make the most of the situation?
As a small business, do you ever look at big companies and ask yourself, “How can I be as successful as them?” You may idolize their grandiose campaigns and large social followings, but what if I told you that there’s a recipe to their success?
If you’ve heard it once, you’ve heard it a thousand times: you need to market your business in a compelling way that draws in a loyal fan base.
I get approached all the time to create tactics for businesses, but I start by asking owners and management about their marketing strategy goals.
Regardless of whether you’re a football fan or not, chances are, every year, you probably know when the Super Bowl is coming. Simply put, the Super Bowl is an excellent example of solid marketing.
When it comes to marketing, it probably goes without saying that the first and most crucial element to consider is whom you are trying to target. Whatever medium you choose is irrelevant—you want to engage and appeal to a specific demographic to garner more customers.
Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.
As a small business owner, you’ve witnessed firsthand just how important marketing can be. Whether you are focused more on branding or engagement, it always helps to know how to improve, what your competition is doing, and what’s on the horizon.
Your business, like most, is striving to build a stellar reputation in your industry. The majority of the time, this will come from the brand you create as people begin to associate your company with specific products or services, colours, messaging, logos, etc.
Is there such a thing as “marketing too hard”? Focusing on building brand awareness is important without overexposing your company.
Have you ever considered a webinar to attract your target audience? If not, you might want to re-evaluate.
Is your website is up to par? Is it attracting the kind of prospects you want and successfully engaging your existing clients? To take your customer experience to a new level, it is crucial that you can affirmatively—and confidently—answer these questions.