What and Where?
Is your audience listening to the radio, watching TV, or are they riding the public transit system? CreativeWorks Marketing creates advertising strategies targeted to your audience. We will create a plan that highlights what types of media resonate with specific audiences. We’ll craft a tailored plan that outlines frequency, types, as well as integration approaches with social and digital media.
We’ll create advertising campaigns that consist not only of what you say and how you say it, but also what medium you choose and where you place it.
A successful advertisement not only creates awareness, it drives a desire in viewers, listeners or readers to want more!
Repetition Breeds Leads
Some say that we need as many as 7 touch points for an ad to be effective. No matter what number you use, repetition is key to building identity awareness and customer memory. Even advertisements using other successful approaches mention the product or company name more than once, particularly in television because its combination of sight and sound, allows the advertiser to disguise the repetition by changing its delivery (from visual to audio).
Strong Media Relationships
We’ll leverage our long-standing relationships with the media (TV, radio, outdoor, print media, marketing automation providers) to help secure the right advertising avenue for your targeted audience. Be it a 10, 15, 30 or 60 second TV or radio commercial, with local or national reach, and integrated campaign with conversion opportunities or transit, billboard ads, newspaper ads, magazines, or trade publications, CreativeWorks Marketing is dedicated to getting your “story” in front of the right audience.