What and Where?
Is your audience listening to the radio, watching TV, or riding the public transit system? CreativeWorks Marketing creates advertising strategies targeted to your audience. We will create a plan that highlights what types of media resonate with specific audiences.
We’ll create advertising campaigns that consist not only of what you say and how you say it, but also what medium you choose and where you place it.
A successful advertisement not only creates awareness but also drives a desire in viewers, listeners, or readers to want more!
Use Repetition to Your Advantage
Some say that we need as many as seven touchpoints for an ad to be effective. No matter what number you use, repetition is key to building identity awareness and customer memory. Even advertisements using other successful approaches mention the product or company name more than once, particularly in television, because its combination of sight and sound allows the advertiser to disguise the repetition by changing its delivery (from visual to audio).
Find the Right Media
We’ll leverage our long-standing relationships with media marketing providers (TV, radio, outdoor, online, print, mobile apps) to help secure the right advertising avenue for your targeted audience. Be it local or national TV or radio commercials or transit, billboard, newspaper, magazine, mobile, or website ads, CreativeWorks Marketing is dedicated to getting your “story” in front of the right audience and finding conversion opportunities with an integrated campaign.