In my last blog I discussed if influencer marketing is right for your business. I highlighted how 94% of those who used influencer marketing believe the tactic to be effective. It appears that when an influencer speaks about a product or service it comes across as a genuine recommendation, not an ad or marketing campaign. It’s believable and people respond. So baring that in mind, I’ve outlined below my three tips for finding the right influencer for you:
- Look for an influencer that speaks to your audience. Social media has many of us believing that bigger is better, but this just isn’t so with influencer marketing. Sure, you want an influencer with a big following, but you’re trying to reach a targeted audience – not everyone. Is their audience relevant to your brand? An influencer that speaks to your audience will have the biggest impact on reach, engagement and the bottom line. You’re looking for quality, not quantity.
- Evaluate the quality of content they post. Is the content high quality? Does it reflect your brand? Would this person be a good representative of your brand? Are your values aligned? How do they communicate with their audience?
- Engagement is a key indicator of what type of results you can expect. How often do their followers respond, comment and share? How active is their social presence?
Influencer marketing takes time. It takes time to find the ‘right’ influencer, evaluate what the value of their content is and also what type of results you may be able to achieve when working with an influencer. Some influencers cost money and, therefore, you do need to invest the time before you decide where to invest.
There’s no doubt though that influencer marketing works, and if you are new to the game and need some help getting started contact CreativeWorks Marketing. We can harness the power of influencer marketing for your company.