If you follow the latest tech news, you may have seen the prevalence of virtual reality (VR) and augmented reality (AR) and how large corporations are using these incredible technologies to engage with their audiences. But luckily for smaller businesses, more affordable options of this technology have been emerging as the VR/AR industry grows.

To better prepare you for the wonders that VR and AR have to offer, I’d like to take a moment to clarify the differences between them:

Virtual Reality

VR requires participants to wear certain headsets, which immerse users into a completely computer-generated environment. This environment can include visuals, sounds, and even interactions with the use of motion controllers.

 

Augmented Reality

AR involves using a device to see computer-generated elements within what you see in real life. For example, Snapchat’s filters would classify as AR. As users physically move the device around, they can see different computer-generated overlays.

Many VR and AR programs or videos can be viewed with a mobile device. However, VR experiences tend to be more engaging with the use of a headset; even one as simple as the Google Cardboard can suit basic VR needs.

By 2021, worldwide spending on VR and AR is expected to reach $215 billion, which is nearly 20 times what it was in 2017! If that seems like absurdly high growth to you, here are just a few reasons I anticipate that businesses such as yours can benefit from marketing with VR and/or AR:

  • Flexible – Because VR and AR rely on computer-generation, there are few limits on what kind of experience you can offer your audience. It can be as simple as a 360 video or as complex as an interactive game or beyond.
  • Memorable – While VR and AR are growing, they are still relatively new and unique outside of the tech industry. If you launch a VR and/or AR marketing campaign before your competitors, your clients are likely to notice.
  • Attractive to all Age Groups – The latest technology draws in more than just millennials and people of Generation Z; I see people from every age group waiting in line to try VR/AR, from children to the elderly.
  • Engaging ­– If your business offers services or products that are difficult to demonstrate at a tradeshow or other event, VR and AR programs are the perfect portable tools to bring everything your business has to offer anywhere you go!

CreativeWorks Marketing now provides VR and AR services! Check out our video below for just a small example of our new offering. If you are curious to learn more about how much VR and AR can add to your marketing strategy, contact us today!