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What You Need to Know to Create an Impactful Visual Identity

One major aspect of your company is the visual identity that you use to represent your brand. This visual representation helps your targeted audience immediately identify your brand, the value you provide, and what your business can do to enhance their existing client experience…

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What Does It Mean to Have Ethics in Marketing?

Ethical marketing is an integral aspect of your brand: how it relates to you, as a business owner, how it relates to your company’s value, and how it relates to your customers. But what does it mean to have ethics in marketing, and how can that influence your brand overall? …

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How Do You Measure Your Business’ Marketing ROI?

Your Return On Investment (ROI) is a fantastic gauge for the success of your marketing effort. In many cases, ROI can create opportunities for better understanding of what your business needs to further its growth, attract new leads, and witness …

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Can You Go Viral?

The concept of “going viral” has been a huge innovation for digital marketing. A viral marketing campaign is every marketer’s dream: who wouldn’t want thousands, or even millions of views for their content? It offers the unique opportunity for a brand to increase...

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