Tactical Marketing vs. Strategic Marketing

Tactical Marketing vs. Strategic Marketing

It happens quite frequently at my agency, at least once a week, that a client will ask us about a new emerging tech they saw somewhere and how we can integrate it into their business. While I commend their enthusiasm for marketing, oftentimes my first question to them...
My Marketing Isn’t Working – What Now?

My Marketing Isn’t Working – What Now?

Have you recently rebranded, started a blog, launched a new ad campaign, or implemented some other form marketing, but you aren’t seeing the results you were looking for? Every dollar counts when running your own business, so it can be quite disappointing to spend...
You Can Successfully Market Anything

You Can Successfully Market Anything

If you build it, they will come. This is not just a line from a movie; it rings true for a man who recently sold 60 litres of hot dog water for $38 a bottle! Douglas Bevans, a tour operator and performance artist by trade, wanted to test just how far marketing can...
Is It Time to Update Your SEO Strategy?

Is It Time to Update Your SEO Strategy?

Have you ever searched your business on Google and wondered why your website didn’t come up first? Are you frustrated that your competitor ranks better than you? As a business owner in today’s high-tech world, having an online presence is essential for the success of...
More than Meets the Eye: Visuals in Online Marketing

More than Meets the Eye: Visuals in Online Marketing

As a business owner, you may not have much time to focus on marketing your business, but did you know there are minor tweaks you can make to optimize what you’re already doing? One of those tweaks would be to include more visuals into your online marketing. We have...