What Went Wrong: Delta And Coca Cola’s Joint Campaign

What Went Wrong: Delta And Coca Cola’s Joint Campaign

Even though many businesses fall in love with the idea of creating a campaign that sparks attention, some of them miss the mark. An amazing idea can fall victim to poor execution, leaving target audiences with an aftertaste that might not have been as “refreshing” as...
TOUCHDOWN! Incorporating Super Bowl Ads Into Your Marketing

TOUCHDOWN! Incorporating Super Bowl Ads Into Your Marketing

I absolutely love Super Bowl commercials. Although the Super Bowl is a great opportunity to get together with your friends and family to cheer on your favourite team, the Super Bowl commercials have a well-deserved reputation for being some of the best. In fact, the...
Flipping The Script: Gillette’s “We Believe” Campaign

Flipping The Script: Gillette’s “We Believe” Campaign

Some of the greatest marketing campaigns tell a story. A story will help your target audience become more emotionally connected to your campaign, increasing the likelihood of them actually purchasing your product or service. Having the correct impact on your audience...
Is Your Marketing Strategy On Your Mind or on Paper?

Is Your Marketing Strategy On Your Mind or on Paper?

Like a map, a carefully developed marketing strategy is an essential tool to help you navigate towards your marketing goals. In fact, I’d say it’s probably the most essential tool, because similar to a map (or GPS), you need to know how to get to your destination...
How Much Should You Spend On Marketing In 2019?

How Much Should You Spend On Marketing In 2019?

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford Whether you’re a CMO, Director of Marketing or a CEO, many of you may have heard that the industry standard spend on your marketing should follow “the 5% rule” –...