How Digital Marketing Campaigns Can Help Your Business

How Digital Marketing Campaigns Can Help Your Business

A marketing campaign is an organized and strategic effort to support a specific business goal. Employing a marketing campaign is one of the best ways to reach your targeted audience, promote a new product, or receive feedback from current or potential customers. In my...
How Does a Branding Audit Benefit Your Business?

How Does a Branding Audit Benefit Your Business?

How has your brand grown over the past few years? Have you created any new products, or perhaps entered a new market? Think of Tim Horton’s over the years: As Tim Horton’s expanded its reach and products, it had to go through several reinventions of its brand in order...
Can You Go Viral?

Can You Go Viral?

The concept of “going viral” has been a huge innovation for digital marketing. A viral marketing campaign is every marketer’s dream: who wouldn’t want thousands, or even millions of views for their content? It offers the unique opportunity for a brand to increase...
What Went Wrong: Delta And Coca Cola’s Joint Campaign

What Went Wrong: Delta And Coca Cola’s Joint Campaign

Even though many businesses fall in love with the idea of creating a campaign that sparks attention, some of them miss the mark. An amazing idea can fall victim to poor execution, leaving target audiences with an aftertaste that might not have been as “refreshing” as...