Why Should You Mystery Shop Your Competitors?

Why Should You Mystery Shop Your Competitors?

Do you ever wonder what your competitors are doing, or what sets them apart from your business? Are you planning on launching a new product that can potentially get you ahead of the competition? If so, it might be time to give mystery shopping a try. When judging your...
What Went Wrong: Nike’s 4th Of July Edition Shoes

What Went Wrong: Nike’s 4th Of July Edition Shoes

Sometimes, a good marketing idea can lack the proper research and execution to make the idea a “touchdown.” This happened recently with Nike’s new 4th of July shoe campaign. I was captivated by a new story in which Colin Kaepernick, spokesperson for Nike since 2018,...
What You Need to Know to Create an Impactful Visual Identity

What You Need to Know to Create an Impactful Visual Identity

One major aspect of your company is the visual identity that you use to represent your brand. This visual representation helps your targeted audience immediately identify your brand, the value you provide, and what your business can do to enhance their existing client...
What Does It Mean to Have Ethics in Marketing?

What Does It Mean to Have Ethics in Marketing?

Ethical marketing is an integral aspect of your brand: how it relates to you, as a business owner, how it relates to your company’s value, and how it relates to your customers. But what does it mean to have ethics in marketing, and how can that influence your brand...
How Do You Measure Your Business’ Marketing ROI?

How Do You Measure Your Business’ Marketing ROI?

Your Return On Investment (ROI) is a fantastic gauge for the success of your marketing effort. In many cases, ROI can create opportunities for better understanding of what your business needs to further its growth, attract new leads, and witness the fruits of your...