How to Conduct a Website Audit

How to Conduct a Website Audit

Is your website is up to par? Is it attracting the kind of prospects you want and successfully engaging your existing clients? To take your customer experience to a new level, it is crucial that you can affirmatively—and confidently—answer these questions.  A...
What’s with this “Influencer Marketing”?

What’s with this “Influencer Marketing”?

Influencer marketing isn’t new, but with so many marketing approaches vying for audience attention, having a powerful influencer plan is a great way to expose your brand to your target audience. I’ve found that one of the best social media platforms for influencer...
How To Adapt To Word of Mouth Marketing in the Digital Age

How To Adapt To Word of Mouth Marketing in the Digital Age

Word of Mouth Marketing (WOMM) is still considered a powerful marketing tool by many business owners. However, with marketing taking a strong turn towards digital trends in the past few years, is there still a place in the modern marketing world for this old-school...
What Makes A Marketing Strategy Fail?

What Makes A Marketing Strategy Fail?

As integral as it is, some businesses may not put the proper time or energy into creating a solid marketing strategy. Although many business owners see the value in creating one, they don’t channel their energy into a marketing strategy that works. Failing to create a...
How Can Video Marketing Enhance Your Brand?

How Can Video Marketing Enhance Your Brand?

You may be aware of the use of video marketing in the context of commercials and other large-scale marketing campaigns, but did you know that video marketing is so much more than just commercials and catchy jingles? In the age of social media, I’ve found that video...