What You Need to Know to Create an Impactful Visual Identity

What You Need to Know to Create an Impactful Visual Identity

One major aspect of your company is the visual identity that you use to represent your brand. This visual representation helps your targeted audience immediately identify your brand, the value you provide, and what your business can do to enhance their existing client...
What Does It Mean to Have Ethics in Marketing?

What Does It Mean to Have Ethics in Marketing?

Ethical marketing is an integral aspect of your brand: how it relates to you, as a business owner, how it relates to your company’s value, and how it relates to your customers. But what does it mean to have ethics in marketing, and how can that influence your brand...
How Do You Measure Your Business’ Marketing ROI?

How Do You Measure Your Business’ Marketing ROI?

Your Return On Investment (ROI) is a fantastic gauge for the success of your marketing effort. In many cases, ROI can create opportunities for better understanding of what your business needs to further its growth, attract new leads, and witness the fruits of your...
PROVE IT! The Value of Social Media

PROVE IT! The Value of Social Media

Social media has revolutionized marketing, but despite the growing popularity of social media platforms, many business owners don’t see the value of having a social media presence. They always want “proof” before they dive into the deep end and increase their online...
How Digital Marketing Campaigns Can Help Your Business

How Digital Marketing Campaigns Can Help Your Business

A marketing campaign is an organized and strategic effort to support a specific business goal. Employing a marketing campaign is one of the best ways to reach your targeted audience, promote a new product, or receive feedback from current or potential customers. In my...