Is It Time to Update Your SEO Strategy?

Is It Time to Update Your SEO Strategy?

Have you ever searched your business on Google and wondered why your website didn’t come up first? Are you frustrated that your competitor ranks better than you? As a business owner in today’s high-tech world, having an online presence is essential for the success of...
More than Meets the Eye: Visuals in Online Marketing

More than Meets the Eye: Visuals in Online Marketing

As a business owner, you may not have much time to focus on marketing your business, but did you know there are minor tweaks you can make to optimize what you’re already doing? One of those tweaks would be to include more visuals into your online marketing. We have...
A/B What? The Ins and Outs of A/B Testing

A/B What? The Ins and Outs of A/B Testing

For the average business owner, it can be difficult to keep up with the latest marketing lingo. That’s the reason why I created the What Does it Really Mean? series, so business owners could be in the know and apply the latest marketing trends to their business....
Ensuring Your Marketing Campaign is Politically Correct

Ensuring Your Marketing Campaign is Politically Correct

Marketing is all about ensuring your target audiences successfully receive your brand’s message. So how do you ensure your message isn’t misinterpreted? How do you protect your brand from backlash in today’s highly attentive market? Here are some of my suggestions to...
What’s the Difference in Selling Your Product or Your Brand?

What’s the Difference in Selling Your Product or Your Brand?

As a business owner, you probably hear about the importance of branding all the time. However, I’ve seen many small business owners confuse selling their product with selling their brand. You already thoroughly understand your product, but since 30% of Canadians base...