What’s the Difference: Part 1

What’s the Difference: Part 1

The digital marketing landscape is constantly evolving. Now more than ever, it’s crucial to stay on top of the trends that not only keep your business current, but engage with a wider audience. The magic of marketing today is that the power is in your hands –...
Say You’re Sorry

Say You’re Sorry

They say all publicity is good publicity, but most of us know this isn’t true. In fact, bad press can break you. After actress Roseanne Barr posted a highly controversial tweet earlier this year, ABC cancelled Roseanne. However, for smaller mistakes, you can...
Measuring Up

Measuring Up

Have you ever received a “Page Insights Summary” email from Facebook and thought to yourself: “I have no clue what this means”? If so, you’re not alone. Often times, a client will ask me or my team members what these numbers mean, why they went up or down, and why...
How to Maintain Your Brand Reputation

How to Maintain Your Brand Reputation

I often see business owners focus so much of their marketing efforts on getting their brand in front of their target audience that it slips their mind to regularly check on their brand’s status. This can have a devastating effect on your business because if the...