How to Maintain Your Brand Reputation

How to Maintain Your Brand Reputation

I often see business owners focus so much of their marketing efforts on getting their brand in front of their target audience that it slips their mind to regularly check on their brand’s status. This can have a devastating effect on your business because if the...
Microsites: Are They Worth It?

Microsites: Are They Worth It?

For many businesses, it can be difficult to find innovative ways to connect with your clients. How can you freshen up how your clients and prospects experience your online brand without overhauling it entirely? When I have clients come to me with this dilemma, I often...
Would an App Benefit Your Business?

Would an App Benefit Your Business?

Do you sometimes worry that your business is missing the boat on the best way to target your ideal clients? With so many digital avenues, including online advertisements, email newsletters, and websites, I have helped many overwhelmed business owners decide which...
The Future of Marketing: Virtual and Augmented Reality

The Future of Marketing: Virtual and Augmented Reality

If you follow the latest tech news, you may have seen the prevalence of virtual reality (VR) and augmented reality (AR) and how large corporations are using these incredible technologies to engage with their audiences. But luckily for smaller businesses, more...
Tactical Marketing vs. Strategic Marketing

Tactical Marketing vs. Strategic Marketing

It happens quite frequently at my agency, at least once a week, that a client will ask us about a new emerging tech they saw somewhere and how we can integrate it into their business. While I commend their enthusiasm for marketing, oftentimes my first question to them...