Doug Hohener is creating marketing strategies with his own brand of research-based creativity, constantly driven by what he calls an “obsession” with knowing who your audience is and what they truly value.
Doug has created brands across a wide variety of verticals, from home appliance repair and nuclear engineering firms to colleges and multinational non-profits. As the recipient of over 17 international awards for digital solutions, strategy, research, and branding, Doug’s depth of experience is unrivalled.
Doug provides content for several industry trade publications, including Poppulo and the International Association of Business Communicators (IABC), and he is a member of several industry organizations, including the following:
- Canadian Internet Registration Authority
- Canadian Marketing Association
- Markham Board of Trade
- Marketing Research and Intelligence Association
- Internet Marketing Association
- The Alternative Board (TAB)
In 2018, Doug became a TAB-certified facilitator and coach to further provide guidance and support to small business owners. Doug also provides mentorship through his involvement with ventureLAB, helping young entrepreneurs develop marketing strategies and messaging to increase their brand awareness. To top it off, Doug has been a featured speaker for the Richmond Hill Creative Symposium and the IABC and a panellist for the Strategic Marketing Markham Board of Trade Small Business Association.
A strong believer in getting to the root of a problem rather than simply executing on a marketing solution, Doug pushes the envelope to expand and change the way we think about marketing.
Each brand Doug builds is an expression of his commitment to help business owners reconnect with their raison d’être by making a difference through market research, strategy, and branding. Doug’s ultimate purpose is to enhance your customers’ experience through a trusted process and proven results.
“If we help businesses better define the value they bring to their customers, then I believe we’ve succeeded.”Doug Hohener
Our team is comprised of researchers, strategic thinkers, creative directors, account executives, digital media specialists, media buyers, graphic designers, web developers, and video production professionals. With our full range of marketing services – from research and strategy creation to campaign kick-offs, deployment, and management – we will provide your business with proven results. It’s what we do, and we do it well!
Ana Belen Pautassi
Senior Account Coordinator
Highly organized and creative, Ana brings welcomed support to our account management team. As a senior account coordinator, Ana is responsible for planning and executing on various marketing campaigns, vendor relations, and coordinating events.
In addition to her support for our client accounts, she works closely with our business partner Canadore College to create a student experience atmosphere for Canadore’s Toronto campuses.
Ana is a graduate of the University of Ontario Institute of Technology’s Communication program and Durham College’s Broadcast Journalism program.
Excelling in the art of client communications, Rachael studied Media Communications at Humber College before pursuing a post-graduate certificate in Public Relations – Corporate Communications at Centennial College. She brings her professional experience and client management skills to CreativeWorks Marketing, enhancing the creative flow of our expert marketing team.
With experience in a wide variety of industries, including broadcast, telecommunications, natural health, and IT, Rachael has developed a meticulous attention to detail through her years of experience. Her resourceful nature, in combination with her phenomenal QC skills, makes her an invaluable member of the CreativeWorks Marketing.
In her spare time, she enjoys film, photography, baking and design.
With a love for writing, and a passion for all things creative, Lauren is the wordsmith behind the copy, blogs, and advertising tools that CreativeWorks Marketing provides for our clients.
A Theatre/English Major by trade, but a writer by design, Lauren is dedicated to everything that the English language has to offer. With strong attention to detail and a spark of innovation, she discovers the story angles that no other copywriter can find, creating work that is not only pristine in structure, but also one of a kind in heart.
Lauren is from the East Coast, but is proud to call Toronto, Ontario home.
Marketing and Social Media Coordinator
Sam’s work in social media is stemmed from her passion for communications, and a curiosity for discovering new and innovative methods of digital marketing. As a graduate of Wilfrid Laurier University, she received a Bachelor of Business Administration, with a specialization in Marketing, and a minor in economics. Her background has made her an excellent addition to the CreativeWorks Marketing team as our Social Media Coordinator.
When she’s not managing social or implementing new marketing tactics, Sam is focussing on graphic design, finding new music, and enjoying a quiet moment at her local Starbucks.