With several branding awards to our name, CreativeWorks Marketing creates brands with a clear branding story and visual identity that clearly communicates your brand value. We dig deep to truly ensure your company branding resonates with the brand values of your audience.

What Are You Known For?

Your brand is your promise to your customer.  You can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.  At CreativeWorks, we create brands that clearly differentiate your company from your competition, your audience will not only understand who you are, but clearly identify your value and the benefits of engaging your services or buying your product. Strong branding equals increased business results.

For more on branding, check out this post.

We create brands that resonate with your audience by:

  • Understanding your target audience through research
  • Developing your unique selling feature and area of differentiation
  • Defining your brand value
  • Creating your brand story and content
  • Creating your visual brand identity including graphics, colours, fonts, tone, and tagline
  • Recommending the types of media that resonate with your targeted audience

Defining Your Brand

We help you define your brand which will include answering the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Doing  Research

Often businesses rely on what they think their customers think, but when creating a brand, you need to know what they think.  It’s essential to the success of your branding that you conduct some professional research.  Our research team will develop the right research approach to gain a better understanding of the needs, habits and desires of your current and prospective customers.

If you see value in improving your relationship with your customer, contact us today.